Top 5 Beauty Retail Apps in Belgium Q1 2024

In the first quarter of 2024, the top five beauty retail applications in Belgium demonstrated diverse performance metrics across downloads and active users. The data, sourced from Sensor Tower, highlights the trends for each app on a unified platform.

Parfumerie Douglas experienced a general decline in weekly downloads, starting from 2.4K in the first week of January and decreasing to around 1.4K by the end of March. Weekly active users also showed a downward trend, from approximately 7.7K to 6.5K over the quarter.

Notino: profumi e cosmetici saw a significant boost in weekly downloads in the week of January 22, peaking at 2.5K, followed by a fluctuating pattern that settled around 838 by the end of March. Active users peaked at 8.5K in late January before declining to 5.3K towards the end of the quarter.

Beauteprivee - Ventes privées maintained relatively stable weekly download numbers, ranging from 520 in early January to 378 at the end of March. Active users displayed a slight increase, peaking at 7.3K in mid-February before ending the quarter at around 6.3K.

Nocibé had modest weekly download numbers, starting at 306 in the first week of January and declining to 160 by the end of March. The active user base showed a slight fluctuation, with a peak of 564 in early January, eventually decreasing to 397 by the end of the quarter.

BEAUTY BAY also showed a downward trend in weekly downloads, beginning at 253 in the first week of January and dropping to 158 by the end of March. Active users fluctuated slightly, with a starting point of 1.4K in early January and ending at 1.2K towards the end of the quarter.

For more detailed insights into app performance, visit Sensor Tower.